I've seen the future of the internet and it is...........

Video. Thats right. Good old fashioned video. Bear with me and I will explain.

First a question. You want to know how to make a souffle. So you google it. Which link do you click on, the pdf recipe on the food network site or the one for youtube? Or you want to know more about something you just got diagnosed with at the doctors. Do you follow the Mayo Clinic link or the youtube video of the doctor talking about it?

If you are my age or older you probably chose the former option in both cases. If you are under 20 then the likelihood is you chose the video. 

Video is the closest approximation to how we communicate the best. Face to face. Written word really only exists to communicate when we are not together or to capture something for posterity.

Kids get that. They would rather watch the movie than read the book in most cases. For some reason many adults think this is bad. They think the written word is a more noble and intellectual form of communication. This is pure snobbery. 

It is not the communication tool that matters but the content. Good content on video is better than garbage in a book, or for that matter on a web page.

I am generalizing of course. But you get the point. Or do you?

Ok, lets try a different problem. The classic debate of interactive TV. TV is a sit back experience but the internet is a lean forward one. It is why interactive TV has failed to take off yet seems so compelling on paper. A family cannot interact all at once for example, with a single TV.

But video is a sit back experience. 

Following RSS feeds in a reader is analogous to reading a newspaper. It has its place, no question. But why can you not consume that same information in a more sit back sort of way?

The solution? Well that is a whole other post for another day.........